SEO Consultant

SEO, or Search Engine Optimisation, is a digital marketing strategy that aims to enhance the organic visibility of a website on search engines. Detailed research is needed to determine the keywords that users are using to find the products and services that you offer, and a well-planned strategy is needed to guarantee that your website appears in the Search Engine Results Pages (SERPs) when users search for those keywords. 

At a very basic level, SEO involves creating high-quality, well-optimised content (blogs and landing pages), ensuring your website has a strong technical foundation and building backlinks from other websites.

The ultimate aim of search engine optimization (SEO) is to boost keyword rankings and enhance organic traffic and conversions.

An SEO consultant can function as an extension of your team by assisting you in navigating the complexities of search engine optimisation and providing support for the implementation of the optimal strategy to maximise your website's visibility in search engines.

A skilled SEO consultant can simplify your work, optimize your SEO strategy and provide comprehensive training and coaching on effective techniques to place your products in front of your target audience.

It is essential to engage a qualified SEO consultant, who can collaborate with your team to execute all recommended adjustments, whether directly in a CMS or in partnership with your development team.

The advantage of engaging a freelance SEO consultant instead of an SEO agency is that it streamlines the communication process. Agencies often have several points of contact, such as an account manager, an account director, a client service team, a business director, a head of SEO, and sometimes even senior leadership, depending on the size of the agency.

Agencies also have a high staff turnover so if you liked that amazing SEO consultant, you might be disappointed when you see her/him leaving. A Freelance SEO Consultant can be the person you trust along your journey of site optimisation and they will become your go-to person for as long as you need.

Lastly, agencies generally rely on a bigger network, an office and higher expenses which will affect the final price you are paying. Hiring a freelance search engine optimization (SEO) expert may be a more economical alternative for you as he can work remotely and communicate directly with you, without intermediaries.

An SEO audit is the process of analyzing the quality of your website and how it relates to your industry's best practices and other competitors in your space. An SEO audit can consider all aspects of your website from technical issues to the UX and design.
The audit should seem to identify issues in your website and how bridging the issues can improve your search ranking and boost your sales. The audit should be treated as a clear road map with actionable steps to improving your organic presence in search engines and direct relation to revenue growth and goals.

Typically, the period in which a site can see noticeable results varies from 3-6 months to 12 months.

This is because the success of a website in search engines depends on a number of factors, including

- The industry in which the company operates
- The competitiveness of the keywords for which the site is ranked
- The brand and authority of the site (its advantage over competitors)
- Maturity of the industry

The SEO services can increase the organic search ranking of your website and enhance its visibility. It helps in achieving customer trust and higher conversion rates.